Speak Up – Why Your Business Should Start a Podcast
What do you do when the people you want to reach are too busy to read your blog or watch your videos? Talk to them. Learn how businesses of any size can expand and improve their content marketing with a podcast. While the medium has gained momentum, there’s still room to jump in with a unique voice that can set you apart from the competition.
In this session, Daniel will share:
- Some of the reasons your business marketing mix should include a podcast
Choosing your podcast’s topic
- Best practices for your launch and recording schedule so you don’t experience “podfade”
- What equipment and software you need to start a podcast on almost any budget
With the heart of a teacher, mind of a student, and soul of a performer, Daniel Bradshaw works to add humanity and personality into credit union marketing. He’s currently bringing attention to Pillar Credit Union where he leads their marketing and business development efforts including their podcast, Current Balance (winner of OCUL’s 2019 Marketing Brilliance Award).
He works to not only spread the word about Pillar, but credit unions as a whole. Daniel Crashed the GAC in 2017, is a founding member and Mentorship Chair of OCUL’s GRID Young Professionals Group, and hosts Marketing the Movement – a credit union marketing podcast.
When he isn’t shaking things up in the credit union space, Daniel can be found spending time with his wife and two daughters. He also composes music and performs with Shovel City.